ABOUT ME
MY STORYStephanie Maggiore Kovacic (She/Her) is a creative strategist and brand builder based in New York City, with substantial experience across content development, production, and strategic communication. Born in Santiago, Chile and raised in Queens, New York, she brings a global perspective to every project and a deep understanding of how culture, audience, and storytelling intersect.
As a Creative Executive at Creative Artists Agency, Stephanie leads brand strategy and content development for clients across the Television, Theatre, and Sports departments on the East Coast. Her work spans brand repositioning, campaign development, and cross-platform content strategy, including directing global content branding for a Formula One driver and repositioning Harley-Davidson to engage a younger demographic. Her creative leadership has earned two Telly Awards, Silver and Bronze, that recognize her excellence in brand storytelling and video content creation.
Before stepping fully into strategy, Stephanie built her foundation in production at Bloomberg LP, where she worked as a Video Editor supporting the newsroom, a Video Producer and Videographer for Employee Communications, and a Digital Media Publisher across Bloomberg's multimedia platforms. At ESPN Films in Bristol, Connecticut, she researched and coordinated archival materials for THE BRADY 6 (NFL Films), RENEE (Tribeca Film Festival), UNGUARDED (Emmy-nominated documentary), and MONEYBALL (Oscar-nominated feature film). She began her career filming and editing online features for ESPN The Magazine based in New York City.
Stephanie is currently completing her MBA in Marketing Management at St. John's University's Peter J. Tobin College of Business, deepening her business acumen to match her creative expertise.
She lives in New York City with her husband, Andrew Kovacic.
FOCUSReady to tell your story? This is part of who I am and how I see the world. Let’s create together.
Brand strategy
Audience development
Cross-functional team leadership
Campaign development and social media strategy
Content and production management